---
date: 2020-09-18
modified_at: 2020-09-18
tags: [philosophy, social-media]
description: A proposal for Facebook to offer a premium ad-free subscription that helps users achieve their personal goals by curating content based on their values, rather than maximizing screen time.
---
# What I think Facebook should do

There should be a premium variant of Facebook without ads, where you can choose
what you want to see. 

What if you could set your goals and values and it would show you videos and
posts based on that? Posts that maximize the possibility of you reaching your
goals? 

What if Facebook put effort into decreasing your time spent on their platform,
in return for money? Make it as efficient as possible? 

Worldwide, Facebook earns $7.26 per quarter per user
https://whotargets.me/es/much-facebook-makes-per-user-per-minute-spent-facebook/
. In the US, that was $26.26 in Q4 2017. What if you could pay €10 per month so
you wouldn't be the product anymore? Would you do it? (In Europe the price could
be just €3 per month, in Asia ±1 euro and in the rest of the world, even less)

There's one problem. Are they able to figure out what helps you achieve your
goals? By what defenition will they be able to train their algorithms? With
screentime that's easy, because you can easily measure it. But with achieving
goals, it's not that easy. Maybe the user needs to say which videos helped them
the most? An enquete now and then? The enquetes don't have to occur that often
because the enquete results of people with similar goals can be used to know
which posts help you too.

If Facebook isn't going to do it, can another platform start?
Maybe, but it's not easy. All you need to do is link posts to goals. Let new
users choose their goals (and values), and let them create posts that are linked
to a goal. Other people with the same goals will see those posts. They can, in
turn, like/dislike these posts based on how much it helped them.